Jhilmil is the narrative of every loving father who wants their kids to be safe during festivals. Having made the first set of colours for his daughter in 2005, Kalpesh Jaju started Jhilmil Holi Colours with the idea to make safe and non-toxic colours. Leading the company for years, making the change, and setting up new benchmarks everyday, Jhilmil established its footprint in India and across the world. The brand exports colours to several countries like; the USA, Canada, England, Poland, The Netherlands, Germany, Spain, South Africa, Singapore, Australia, Malaysia, New Zealand, Dubai, and many more. We are also the trendsetters to introduce corporate & promotional gifting for Holi in India. We are pioneers of such corporate gift packages of our safe, certified, and premium Holi colours to many corporate companies. So be it any celebration, Jhilmil lets you live in the moment and gives you the comfort to enjoy every event of joy and happiness.



The brand carries ethics, authenticity, and values the traditional impact of colour in one's life. We want to build a better place, a happy place where the joy of one isn't a misery to another.


To constantly enhance and manufacture competitive and innovative products that are safe, have excellent quality, and are made following ethical and hygienic processes


We want to create awareness, increase market share & capture it completely for skin-friendly, quality, and certified products to the user at competitive prices.


We work on the highest levels of ethics and transparency with professionalism, which makes our brand trustworthy for all our stakeholders.